
Ashley Kirk

RESUME
Professional
Info
I am a passionate experience designer committed to creating innovative and inclusive designs. In all of my internship roles I have worked on projects that include elements of Marketing, User Experience, Customer Experience and Employee Experience research and design.
DESIGN
STORYBOARDING
MIND MAPPING
PERSONA BUILDING
WIREFRAMING
PROTOTYPING
WCAG 2.1
GRAPHIC DESIGN
SKILLS
Relevant Work
Experience
UNIVERSITY RECRUITING / Pfizer
New York City, NY June 2019- Present
-
Leading a research and design project on improving company wide University Recruiting efforts for undergraduate and graduate programs.
-
Developing surveys for members of each program to gauge the effectiveness of our current recruiting process and employee experience.
-
Re-designing the University Programs and Early Careers landing page utilizing the compiled research and data to provide a seamless user experience.
-
Strategizing new recruiting efforts to attract top diverse talent from Generation Z.
MARKETING AND DESIGN INTERN / StudentUniverse
Waltham, MA September 2018 - Present
-
Create and produce marketing content through various media venues including email, social media posts, and blogs that drive leads of prospective travelers and generate traffic to sites
-
Develop web pages for partnering airlines using HTML/CSS coding guidelines and Photoshop
-
Analyze content marketing metrics from HubSpot and Tableau data software to gauge performance and compile reporting
END USER EXPERIENCE INTERN / Pearson Education
Hoboken, NJ June 2018 – August 2018
-
Conducted user interviews to determine use of current tools and establish new metrics for improved workplace technology design
-
Collaborated in the design of internal employee communications which lead to a new user experience
-
Designed videos for the company’s technology show which included writing, filming and editing all content using Adobe Creative Cloud applications
COMPLIANCE ANALYST INTERN / Allergan PLC
Parsippany, NJ June 2017 - August 2017
-
Assisted in the development of a new user-centered application policy manual including videos, podcasts, and updated content
-
Created multiple strategies for the compliance department to increase awareness and fine-tune messaging among entire company
-
Developed close relationships with marketing, sales, media relations, and corporate communications teams when creating content for marketing pieces
RESEARCH
INTERVIEWING
SURVEYING
DIARY STUDIES
USABILITY TESTING
COMPARATIVE ANALYSIS
TOOLS
PHOTOSHOP
ILLUSTRATOR
PREMIERE PRO
LIGHTROOM
INDESIGN
INVISION
HUBSPOT
TABLEAU
SALESFORCE
Languages
HTML/CSS
Other Work
Experience
SALES CONSULTANT / Rodan & Fields
Waltham, MA January 2019 - Present
-
Identify prospective customers using lead generating methods
-
Perform full sales cycle duties, increasing sales
-
Design own social media marketing content to increase brand awareness
-
Develop spreadsheets to track bi-monthly billing and client proposals
FREELANCE MARKETING BLOGGER / MaxExposure Business Solutions
Waltham, MA August 2018 - January 2019
-
Wrote and built one blog a week using WordPress to inspire and assist clients in their marketing endeavors
-
Researched current social media trends to incorporate in blogs
SALES REPRESENTATIVE / Vector Marketing
Paramus, NJ June 2016 - November 2016
-
Personally sold $11,000 in CUTCO products, top 1% in sales
-
Achieved four promotions in first four months while driving sales
-
Developed and executed meetings and calls with prospects delivering demonstrations and content on products
Education
Bentley University, Waltham, Massachusetts
Bachelor of Science, Marketing
Bachelor of Arts, Diversity and Society
May 2019
GPA; 3.2 | Honors: Dean’s List
Nanyang Technological University, Singapore, Singapore
Study Abroad Program, Spring 2018
Traveled and studied business and information design in addition to focusing on Singapore culture